Why AI Will Not Solve the Media Crisis: What Newsrooms Can Gain by Not Expecting It To

Panel on October 29, 2026 on AI in journalism, newsroom work, and new relationships with audiences.

The Publix Thursday “Why AI Will Not Solve the Media Crisis” will take place on October 29, 2026 at Publix in Berlin. The discussion explores what role artificial intelligence can realistically play in journalism and where its limits lie.

Rather than treating AI primarily as a tool for faster production and cost reduction, the event asks how technology can create more space for tasks that still require human judgment: investigative reporting, critical analysis, and meaningful relationships with audiences. It also looks at what new forms of engagement between newsrooms and their communities could emerge.

The discussion brings together Prof. Dr. Wiebke Loosen, Tav Klitgaard, and Maria Exner, combining perspectives from media research, digital journalism, and editorial practice. The event opens with Sarah Luisa Thiele from the Media Innovation Center Babelsberg. The conversation will be held in English.

Date: October 29, 2026
Doors: 6:00 PM
Start: 6:30 PM
End: 8:00 PM
Location: Publix, Hermannstr. 90, 12051 Berlin
Organizers: Publix gGmbH and Medieninnovationszentrum Babelsberg (MIZ)
Admission: Ticket required
Language: English
Speakers: Prof. Dr. Wiebke Loosen, Tav Klitgaard, Sarah Luisa Thiele
Moderator: Maria Exner
Focus: AI in journalism, newsroom workflows, automation, audience relationships, and media innovation
Special feature: Discussion of AI not primarily as a cost-cutting tool, but as a catalyst for rethinking journalistic work